Genevieve

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Intro

about ME

I'm a designer and artist based in Rochester, New York. Currently, I’m a Senior Product Designer at M&T Bank. With a background in fine art and advertising, my strength lies in illustration, typography and visual design. My philosophy in both art and design is that every detail is deserving of the upmost attention no matter how minuscule it may appear to be. What truly inspires me is something that is well made, tugs at your emotions and you simply can’t stop thinking about it. That’s the kind of art I always gravitate towards and strive to emulate.

 
 
 
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finding myself

The beginning

Only through art, can I feel like myself because I don’t feel the pressure to conform or perform. I can be honest with myself as if I’m writing in a diary. Being artistic has allowed me to discover new paths that have helped define who I am as an artist as well as develop my style. I grew up studying and developing a strong fascination for Romanticism, Baroque and Rococo Art. I never imagined that I would take the path of a designer until I was introduced to Dadaism. Dada expanded my imagination and inspired me to take risks despite criticism or even failure. My exposure to collage techniques and typography led to my exploration and journey into the world of graphic design. With my work bridging between the world of art and design, I am constantly exploring and discovering new ways to unify traditional and contemporary ideas and styles through different techniques and mediums. As a visual storyteller, I hope to give people a new way of seeing the world. This view can be distorted and dark at times, but also beautiful and sentimental. I like for people to feel like they’re putting on a different lens and they’re seeing the world through someone else’s imagination and experiences. I think visual experiences such as these can truly evoke deep emotions, spark important conversations and unite people in so many ways.

 
 
 
 
 
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