Genevieve

V  a  n  d  u  s  s  e  n

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Intro

about ME

I'm an artist and designer based in Rochester, New York. Currently, I’m a Senior Product Designer at M&T Bank. When I’m not designing, I am either painting a watercolor portrait or working on a small film project. My philosophy in both art and design is that every detail is deserving of the upmost attention no matter how minuscule it may appear to be. What truly inspires me is something that is well made, tugs at your emotions and is simply unforgettable. That is the kind of art I always gravitate towards and strive to emulate.

 
 
 
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finding myself

The beginning

Only through art, can I feel like myself because I don’t feel the pressure to conform or perform for others. Making art has allowed me to discover new sides of myself that have helped shape who I am today as an artist while developing my own style. I grew up studying and developing a strong fascination for Romanticism, Baroque, Pre-Raphaelite and Rococo Art. I never imagined that I would take the path of a designer until I was introduced to Dadaism. Dada expanded my imagination and inspired me to take risks despite criticism or even failure. My exposure to collage and typography naturally led me into the world of graphic design. With my work bridging between fine art and the digital design, I am constantly experimenting with different techniques and mediums in order to discover new ways of merging these two different worlds together.

As a visual storyteller, I want to give people a new way of seeing the world. This view can be distorted and dark at times, but also intimate and sentimental. My aim is to make the viewer feel like they’re putting on a different lens and catching a small glimpse into my tiny world. My hope is for my artwork to convey how the art of listening, being vulnerable and staying true to your authentic self can truly evoke deep hidden emotions, begin the healing process, spark important conversations and unite people in so many ways. 

 
 
 
 
 
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